Project Overview
Wednesday Bouquet had something most businesses take years to build — genuine local love. But loyal regulars can only take a small-town business so far. To grow beyond her existing clientele and attract out-of-town orders, she needed a real digital presence. She knew it, but didn't have the assets, the time, or the know-how to build it herself.
My Approach
We started with a brand analysis to identify her key differentiators. From there, I led a strategic photoshoot, built her website from the ground up — copy, design, and full execution — and taught her how to photograph her own work in-shop for ongoing content. The goal was assets and skills that would keep working long after we were done.
The Results
The numbers speak for themselves: 26% year-over-year growth, Google reviews jumped from 2 to 15 (all 5-star), and out-of-town business grew to 30% of her total revenue. Most significantly, weddings and events — the highest-value work — now make up 60% of her business. She had a strong foundation. We just made sure the world could finally see it.
